Snapchat Introduces Sponsored AI Lenses to Let Brands Create Immersive AI-Generated Experiences

Snapchat introduced a new ad format on Tuesday to let brands engage users on the platform. Dubbed Sponsored AI Lenses, it is a new tool for brands to create artificial intelligence (AI) Lenses that users on the social media app can use to click selfies and post them. The Santa Monica-based social media company has been building out its augmented reality (AR) filters o…